By pairing a clean and classic look with clever, memorable and value-based messaging, we elevated their brand from misaligned and misunderstood to quality-evoking and character-filled.
We’re honored to say our solutions received a 2022 Gold MarCom Award.
Kiltie, the originally overly masculine mascot, was updated to be more approachable and assigned a new role: a knowledgeable and confident connector between the customer and Men In Kilts team.
Guarantees can be big differentiators in service industries. Make them too generic and they get glossed over. Fill them with fluff and you look insincere. This guarantee was crafted with clear details and a fun branded stamp.